The power of colour: How it influences your customer's mind and perception of your brand.
The power of colour: How it influences the mind of your customer and the perception of your brand When you see a light blue, you feel calm. When you see a bright red, the feeling you get is one of alertness. Right? It's no coincidence that we all experience this perception in the same way. It has a key scientific explanation: [...]
Brand metamorphoses: The evolution of the most iconic logos
Brand metamorphosis: The evolution of iconic logos In the vibrant universe of branding, logos are much more than just images; they are the values and the promise to the consumer. A logo redesign is not a superficial aesthetic decision, but a profound strategy that seeks to revitalise a brand's image, to adapt it to a new [...]
The premium packaging challenge: sustainability without compromising on design
The challenge of premium packaging: sustainability without sacrificing design Today, premium packaging and high-end labels face a double challenge: to maintain the visual and sensory impact demanded by leading brands and, at the same time, to meet the new sustainability standards set by regulations and consumers [...].
Optimisation of offset and flexo UV/UV LED printing process for labels
Optimising the offset and flexo UV/UV LED printing process for labels In the competitive world of label printing, efficiency and quality are key. Every detail counts so that the end result meets the customer's expectations and adds value to the product. That's why today we want to talk to you about something fundamental: the [...]