{"id":1494,"date":"2025-05-22T09:28:22","date_gmt":"2025-05-22T09:28:22","guid":{"rendered":"https:\/\/anagraf.com.es\/?p=1494"},"modified":"2025-05-22T11:53:22","modified_gmt":"2025-05-22T11:53:22","slug":"tendencias-en-diseno-grafico-y-su-impacto-en-el-packaging","status":"publish","type":"post","link":"https:\/\/anagraf.com.es\/en\/tendencias-en-diseno-grafico-y-su-impacto-en-el-packaging\/","title":{"rendered":"Trends in graphic design and their impact on packaging"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1494\" class=\"elementor elementor-1494\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e39ef8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e39ef8e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12dc358\" data-id=\"12dc358\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cac579 elementor-widget elementor-widget-heading\" data-id=\"5cac579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Trends in graphic design and their impact on packaging<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c6432b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c6432b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5088d4\" data-id=\"f5088d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7270eec elementor-widget elementor-widget-text-editor\" data-id=\"7270eec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Packaging is the most fundamental part of product presentation. Graphic design plays a key role in creating attractive and effective packaging.<\/p><p>In this article, we will explore how trends in graphic design can affect packaging and how designers and companies can take advantage of these trends to create innovative and attractive packaging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4092e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4092e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dd46dd\" data-id=\"6dd46dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a699913 elementor-widget elementor-widget-heading\" data-id=\"a699913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trends in graphic design that impact on packaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5f588f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5f588f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd16257\" data-id=\"fd16257\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f13bbe6 elementor-widget elementor-widget-text-editor\" data-id=\"f13bbe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some of the trends in graphic design that may have an impact on packaging include:<\/p><p><strong>Minimalism:<\/strong> Minimalism is a trend characterised by simplicity and the absence of unnecessary elements. In packaging, this translates into clean and clear designs that can be effective in communicating the product message in a simple and concise way.<\/p><p><strong>Creative typography:<\/strong> Creative typography is a trend that focuses on experimenting with different fonts and type styles. In packaging, this can result in interesting and attractive visual designs that catch the consumer's eye.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-807a59e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"807a59e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82d290f\" data-id=\"82d290f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e13b867 elementor-widget elementor-widget-image\" data-id=\"e13b867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"630\" src=\"https:\/\/anagraf.com.es\/wp-content\/uploads\/2025\/05\/trident-cool-packaging.jpeg\" class=\"attachment-large size-large wp-image-1499\" alt=\"\" srcset=\"https:\/\/anagraf.com.es\/wp-content\/uploads\/2025\/05\/trident-cool-packaging.jpeg 600w, https:\/\/anagraf.com.es\/wp-content\/uploads\/2025\/05\/trident-cool-packaging-286x300.jpeg 286w, https:\/\/anagraf.com.es\/wp-content\/uploads\/2025\/05\/trident-cool-packaging-11x12.jpeg 11w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc8d5ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc8d5ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57c307c\" data-id=\"57c307c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53e4171 elementor-widget elementor-widget-text-editor\" data-id=\"53e4171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Bright and bold colours:<\/strong> Bright and bold colours are a trend that is increasingly being used in packaging. This can result in designs that are visual and appealing, and can catch the consumer's attention at the point of sale.<\/p><p><strong>Illustrations and graphics:<\/strong> Illustrations and graphics are a trend that is increasingly being used in packaging. This can result in designs that are visual and appealing, and can help communicate the product message in a simple and concise way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dd29bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dd29bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14b223b\" data-id=\"14b223b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df62bad elementor-widget elementor-widget-heading\" data-id=\"df62bad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to take advantage of graphic design trends in packaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1226331 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1226331\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-608a7b5\" data-id=\"608a7b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f20628 elementor-widget elementor-widget-text-editor\" data-id=\"1f20628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some examples of innovative packaging that have taken advantage of trends in graphic design include:<\/p><p><strong>Minimalist packaging:<\/strong> Companies such as Apple and Muji have used minimalism in their packaging to create a clean and simple design that communicates the product message effectively.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5854b5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5854b5b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4d0166\" data-id=\"d4d0166\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86aec48 elementor-widget elementor-widget-image\" data-id=\"86aec48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"736\" height=\"736\" src=\"https:\/\/anagraf.com.es\/wp-content\/uploads\/2025\/05\/This-Is-the-Pinnacle-of-Product-Packaging-_-Gear-Patrol.jpeg\" class=\"attachment-large size-large wp-image-1501\" alt=\"\" srcset=\"https:\/\/anagraf.com.es\/wp-content\/uploads\/2025\/05\/This-Is-the-Pinnacle-of-Product-Packaging-_-Gear-Patrol.jpeg 736w, https:\/\/anagraf.com.es\/wp-content\/uploads\/2025\/05\/This-Is-the-Pinnacle-of-Product-Packaging-_-Gear-Patrol-300x300.jpeg 300w, https:\/\/anagraf.com.es\/wp-content\/uploads\/2025\/05\/This-Is-the-Pinnacle-of-Product-Packaging-_-Gear-Patrol-150x150.jpeg 150w, https:\/\/anagraf.com.es\/wp-content\/uploads\/2025\/05\/This-Is-the-Pinnacle-of-Product-Packaging-_-Gear-Patrol-12x12.jpeg 12w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68a05fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68a05fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c16a9e\" data-id=\"8c16a9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbfc9e1 elementor-widget elementor-widget-text-editor\" data-id=\"dbfc9e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Packaging with creative typography:<\/strong> Companies such as Coca-Cola and Pepsi have used creative typography on their packaging to create interesting and appealing visual designs.<\/p><p><strong>Packaging with illustrations and graphics:<\/strong> Companies such as Ben &amp; Jerry's and Innocent have used illustrations and graphics on their packaging to create designs that are visual and appealing, and that communicate the product message in a simple and concise way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c891cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c891cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-738fdd9\" data-id=\"738fdd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8b891a elementor-widget elementor-widget-image\" data-id=\"b8b891a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"736\" height=\"883\" src=\"https:\/\/anagraf.com.es\/wp-content\/uploads\/2025\/05\/Imaginary-Ben-Jerrys-Ice-Cream-For-Breakfast_-AI-Makes-It-Possible_.jpeg\" class=\"attachment-large size-large wp-image-1502\" alt=\"\" srcset=\"https:\/\/anagraf.com.es\/wp-content\/uploads\/2025\/05\/Imaginary-Ben-Jerrys-Ice-Cream-For-Breakfast_-AI-Makes-It-Possible_.jpeg 736w, https:\/\/anagraf.com.es\/wp-content\/uploads\/2025\/05\/Imaginary-Ben-Jerrys-Ice-Cream-For-Breakfast_-AI-Makes-It-Possible_-250x300.jpeg 250w, https:\/\/anagraf.com.es\/wp-content\/uploads\/2025\/05\/Imaginary-Ben-Jerrys-Ice-Cream-For-Breakfast_-AI-Makes-It-Possible_-10x12.jpeg 10w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46ff787 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46ff787\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c24ef9f\" data-id=\"c24ef9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f00188 elementor-widget elementor-widget-heading\" data-id=\"0f00188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In short... The best packaging combines the following:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cc7e98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cc7e98\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40f34ba\" data-id=\"40f34ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4aa2a6e elementor-widget elementor-widget-text-editor\" data-id=\"4aa2a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Trends in graphic design can have a significant impact on packaging. By combining these trends with innovative solutions from companies such as <a href=\"https:\/\/anagraf.com.es\/en\/contacto\/\">Anagraf<\/a> (printing and visual communication solutions), <a href=\"https:\/\/www.foilco.com\/homepage-spain\/\">Foilco<\/a> (stamping and laminating materials) and <a href=\"https:\/\/anagraf.com.es\/en\/tintas-impresion\/\">T&amp;K TOKA<\/a> (inks and printing materials), innovative and attractive packaging can be created that communicates the product message effectively.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Tendencias en dise\u00f1o gr\u00e1fico y su impacto en el packaging El packaging es la parte m\u00e1s fundamental de la presentaci\u00f3n de un producto. El dise\u00f1o gr\u00e1fico juega un papel clave en la creaci\u00f3n de un packaging atractivo y efectivo. En este art\u00edculo, exploraremos c\u00f3mo las tendencias en dise\u00f1o gr\u00e1fico pueden afectar al packaging y c\u00f3mo [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,20],"tags":[],"class_list":["post-1494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foils","category-tintas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendencias en dise\u00f1o gr\u00e1fico y su impacto en el packaging - Anagraf<\/title>\n<meta name=\"description\" content=\"C\u00f3mo las tendencias en dise\u00f1o gr\u00e1fico pueden afectar al packaging y c\u00f3mo los dise\u00f1adores y las empresas pueden aprovechar estas tendencias para crear envases atractivos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anagraf.com.es\/en\/tendencias-en-diseno-grafico-y-su-impacto-en-el-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias en dise\u00f1o gr\u00e1fico y su impacto en el packaging - 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