Trends in graphic design and their impact on packaging
Packaging is the most fundamental part of product presentation. Graphic design plays a key role in creating attractive and effective packaging.
In this article, we will explore how trends in graphic design can affect packaging and how designers and companies can take advantage of these trends to create innovative and attractive packaging.
Trends in graphic design that impact on packaging
Some of the trends in graphic design that may have an impact on packaging include:
Minimalism: Minimalism is a trend characterised by simplicity and the absence of unnecessary elements. In packaging, this translates into clean and clear designs that can be effective in communicating the product message in a simple and concise way.
Creative typography: Creative typography is a trend that focuses on experimenting with different fonts and type styles. In packaging, this can result in interesting and attractive visual designs that catch the consumer's eye.
Bright and bold colours: Bright and bold colours are a trend that is increasingly being used in packaging. This can result in designs that are visual and appealing, and can catch the consumer's attention at the point of sale.
Illustrations and graphics: Illustrations and graphics are a trend that is increasingly being used in packaging. This can result in designs that are visual and appealing, and can help communicate the product message in a simple and concise way.
How to take advantage of graphic design trends in packaging
Some examples of innovative packaging that have taken advantage of trends in graphic design include:
Minimalist packaging: Companies such as Apple and Muji have used minimalism in their packaging to create a clean and simple design that communicates the product message effectively.
Packaging with creative typography: Companies such as Coca-Cola and Pepsi have used creative typography on their packaging to create interesting and appealing visual designs.
Packaging with illustrations and graphics: Companies such as Ben & Jerry's and Innocent have used illustrations and graphics on their packaging to create designs that are visual and appealing, and that communicate the product message in a simple and concise way.
In short... The best packaging combines the following:
Trends in graphic design can have a significant impact on packaging. By combining these trends with innovative solutions from companies such as Anagraf (printing and visual communication solutions), Foilco (stamping and laminating materials) and T&K TOKA (inks and printing materials), innovative and attractive packaging can be created that communicates the product message effectively.
