The value of graphic finishing: How to turn a design into an experience
In a world saturated with visual stimuli, the design It is no longer enough to be pretty: has to be felt.
The graphic finishthat finishing touch that is applied on a printed design- is not only an aesthetic resource, but also a strategic tool that can transform a project into a memorable sensory experience.
Beyond Design: Emotion by Touch
The paper conveys, but the finish is thrilling: A glossy varnish that reflects the light, a smooth texture when you glide your fingers, a metallic stamping that invites you to take a closer look? All these elements activate senses that flat design cannot reach.
And that physical connection generates a deeper impact: a catalogue that is touched, a packaging that feels special or a card that is kept. The finish provides perceived value. It is the difference between the right thing and the unforgettable.
Finishing as a positioning tool
At Anagraf we see it every day: Graphic finishes are a way of speaking without words.
What does a selective varnish say about your product? That you take care of the details.
What about gold or copper stamping? That your brand has value, distinction, exclusivity.
The right finish helps to reinforce a brand's identity. That's why not one size fits all: choosing the right finish requires an understanding of the message, the audience and the medium. The same design can communicate very different things when printed with or without finishing.
Ink, substrate and finish: the perfect formula
We distribute the inks of T&K TOKA, because they are leaders in innovation, allow excellent compatibility with different finishes and provide superior colour intensity.
And we are also the exclusive distributors for Spain and Portugal of the printing films from Foilco.
It is the combination of our inks and finishes - varnishes, embossing, foil, matt or soft touch effects - that makes the real difference.
Each layer adds up: the colour attracts, the finish retains, the whole convinces.
Where do finishes make a difference?
Some of the sectors where graphic finishing is particularly crucial:
- Luxury packaging: Cosmetics, perfumery, wines, gourmet food.
- Editorial and catalogues: Covers that invite you to open, brochures that will not be thrown away.
- Corporate stationery: Cards, folders or invitations that project professionalism.
- Events and branding: Unique pieces that become souvenirs.
