Aromatic varnishes: an experience that activates with touch
What if your packaging could speak to smell? In a market where attention is limited and differentiation is everything, scented varnishes represent an innovative solution that combines design, emotion and functionality.
Thanks to the microencapsulation technologythese varnishes not only protect the printed surface, but add a unique sensory dimension: release fragrance when touched. An original resource that can completely transform the user experience.
How do aromatic varnishes work?
The secret lies in the aromatic microcapsules included in the varnish formulation. These capsules are applied during The printing process and remain intact until they are lightly pressed with the fingers. When they break, they release the aroma contained inside.
This allows the fragrance to remain "dormant". during storage or transport, becoming active only when the consumer interacts with the product.
Much more than aesthetics: Protection and authenticity
Aromatic varnishes are not only used to impress or surprise. They can also act as verification and security elements: a specific fragrance can be used to confirm the authenticity of a product, as an olfactory signature that is difficult to reproduce.
That is why, this type of varnish is especially useful on premium labels.We have a wide range of packaging for cosmetics, gourmet food, wines, limited editions or even exclusive promotional material.
Aromatic varnish application and compatibility
For best results, it is recommended to apply the varnish in generous layers and in areas where tactile interaction is expected. The ideal system is letterpress printing on resin, but it can also be used in offset by means of suitable techniques such as overprinting.
The most important thing is to maintain a controlled pressure during the process.to prevent the microcapsules from breaking prematurely. As this is a functional varnish, precision in its application is key to preserving its aromatic effect until the right moment.
Aromatic varnishes that tell stories
A wide variety of fragrances are available: citrus, vanilla, mint, flowers, spices... Each scent can communicate a different emotion and reinforce the brand message.
A lavender-scented varnish can suggest calm and elegance; one that smells of orange, freshness and vitality.and one with a spicy touch, sophistication and exclusivity.
This type of finish turns the varnish into a real narrative and emotional resource: not only beautifies, but also connects with the consumer through olfactory memory.
